Resume

Experience

National Endowment for Financial Education (NEFE), Denver, Colo. Jan. 2012-present
Manager, CashCourse Program, March 2014-present

Associate, CashCourse Program, Jan. 2013-March 2014

  • Developed marketing messaging, language, strategy and tactics for launch of new program website
  • Contributed strategic vision to construction of new program website; authored creative website copy and technical user instructions for new programs; produced educational videos to guide program users
  • Managed copy, design and distribution of monthly e-newsletter for campus administrators
  • Presented program to prospective new users through face-to-face contact at national and regional conferences, via webinar and in-person presentations, and over the phone
  • Provided website user support to 1500+ administrative users via email and phone; troubleshooted website issues independently and with occasional assistance from Web development firm
  • Assisted in creating 2014 program operating budget, and oversaw program budget expenditures for FY2014

Social Media Intern, Jan.-June 2012; Sept.-Nov. 2012

  • Monitored monthly Facebook fan page growth and adapted marketing strategies to changes in user behavior and demographics; create strategic vision for NEFE social media through Best Practices project

 

Salter>Mitchell, Orlando, Fla. Marketing Assistant, June-Aug. 2012

  • Conducted marketing research for the All Into Health anti-tobacco campaign; wrote qualitative research reports on the market landscape; developed Smoke Free Nights event marketing campaign in downtown Orlando
  • Organized and provided support at the Wraparound Orange informational breakfast in July 2012
  • Contributed creative copy and thematic concepts for campaigns, publications and websites

 

Gainesville Regional Utilities, Gainesville, Fla. Corporate Communications Intern, May 2010-July 2011

  • Led the team that compiled the 2009-10 annual report, honored with the American Public Power Association’s 2011 Award of Excellence; worked with and managed professional design and photography vendors
  • Gave interviews on company news for local print and online publications
  • Produced a community energy campaign that exceeded first-quarter participation goals

 

Education

Master of Science in Marketing, December 2012
Daniels College of Business, University of Denver, Denver, Colorado
Concentrations: Integrated Marketing Communication, Digital Marketing

Bachelor of Science in Journalism with Highest Honors, December 2010
University of Florida, Gainesville, Florida
Concentrations: Online Media and Design, Business (Minor), Honors Program

Skills, Awards & Other Training

Skills: Proficient in Adobe Photoshop and InDesign; Mac and Windows; Microsoft Office Suite; mobile devices and applications; graphic design, online communications, mobile marketing; reporting and copy editing, AP style, news release writing; public speaking, presentation skills

Awards: Florida Public Relations Association Image Awards 2011 – Judge’s Award and Image Award (Local, category: Brochure); Grand Image Award (Local, all categories), Award of Distinction (State, category: brochure)

Other Training: Mountain State Employers Council – Project Management Foundations (2014); Mandel Communications – Effective Business Presentation Skills (2012); Gainesville Regional Utilities – Reporter and Public Forums speaker training, On-Camera training (2010, 2011)

 

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