I collaborated with the Univeristy of Florida chapter of the Public Relations Student Society of America for a redesign of the chapter’s logo. While the type had to stick with the organization’s national standards, I tried to give it more UF flair.
The logo was created in Adobe Photoshop using Gator orange and blue. I also made a stock flier and letterhead that would be consistent with the new brand. This logo is more subdued and mature-looking than the original, with just a bit of movement from the background vector to make it a little more youthful.