Portfolio, Writing

Writing Clips

Click below to view published articles and press releases I’ve written. Links open in a new window.

The National Endowment for Financial Education

CashCourse Connection: April 2014 Issue
April Success Story: John Jay College of Criminal Justice

CashCourse Connection: February 2014 Issue
February Success Story: Itawamba Community College

CashCourse Connection: December 2013 Issue

CashCourse Connection: October 2013 Issue

CashCourse Connection: September 2013 Issue

CashCourse Connection: June 2013 Issue

CashCourse Connection: May 2013 Issue
May Success Story: Columbia College (May 2013)

CashCourse Connection: April 2013 Issue
April Success Story: Stephens College (April 2013)

CashCourse Connection: March 2013 Issue
March Success Story: Good Samaritan College of Nursing & Health Sciences (March 2013)

CashCourse Connection: February 2013 Issue
February Success Story: Ashland Community & Technical College (February 2013)

Spendster.org: How to Avoid Impulse Buys and Stay On Budget When Shopping for Gifts (November 2012)
Spendster.org: Spending Interventions: Say Something When Friends Go Overboard (November 2012)
NEFE Press Room: Manage Your Money Like a Super Hero (May 2012)

Salter>Mitchell

News Release: Church Street Bars Debut Smoke-Free Nights in August – Written on behalf of the Church Street District for the Smoke-Free Nights campaign (August 2012)

Church Street Bars Go Smoke-Free for September – Written on behalf of the Church Street District for the Smoke-Free Nights campaign (August 2012)

Gainesville Regional Utilities

Gainesville Solar Growth Top 10 in the Nation (June 2011)
Handheld Meters Help Identify Energy Hogs (June 2011)
EPA Recognizes GRU for Energy Efficiency Program (March 2011)
Brighter Tomorrow Scholarship Banquet (February 2011)
GRU Offers Tips to Trim Your Holiday Budget (December 2010)
Energy Demand Surpasses 2009 Peak, GRU Encourages Energy Conservation (June 2010)
Preparations for Hurricane Season a Year-Round Priority (June 2010)

The Independent Florida Alligator

Andy Samberg makes waves (March 2010)

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Design

GRU 2011 Consumer Confidence Report Excellence Awards Brochure

GRU 2011 Consumer Confidence Report Excellence Awards brochure

Gainesville Regional Utilities submitted its annual water quality report to the Florida Department of Environmental Protection’s 2010 Consumer Confidence Report Excellence Award competition and included an original informational brochure about the GRU water/wastewater division’s projects and outreach activities.

I researched, wrote, designed and produced this 19-page publication from start to finish as a companion to the awards application. With the help of my publication, GRU’s water quality report won the state award from the FDEP and progressed to the regional competition.

This informational brochure was honored with the following awards at the 2011 Image Awards from the Florida Public Relations Association Gainesville chapter:

  • Judges Award (Category – Brochure): presented by judges for an outstanding entry that achieves maximum results while using a minimum amount of money
  • Image Award (Category – Brochure): presented to the top-scoring entry in each category
  • Grand Image Award: presented to the best Image Award-winning entry in Divisions B, C and D (Printed Tools of PR, Audio/Visual Tools of PR and Student Projects in PR)
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Design

Alachua County Public Library Kill-A-Watt Program

Alachua County Public Library Kill-A-Watt Program
Gainesville Regional Utilities teamed up with the Alachua County Library District beginning in June 2011 to offer library users the opportunity to borrow Kill-A-Watt EZ meters from local library branches, which calculate the amount of electricity used by individual home appliances and equipment.

I worked on the publicity campaign for this program by creating posters for display in the library branches, postcards with surveys for patrons to return after using the meters, a news release from GRU and a story for the library district’s quarterly newsletter.

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Design

Kanapaha Spring Garden Festival 2011 Display

Kanapaha Spring Garden Festival 2011 Display

Gainesville Regional Utilities participates in the annual Spring Garden Festival at Kanapaha Botanical Gardens, one of the largest botanical gardens in Florida. Because GRU provides reclaimed water irrigation at the site and is one of the principal sponsors of the park’s Summer House, we take the opportunity each year to promote water and energy efficiency to visitors at the festival.

I designed three coordinating informational display boards for GRU’s booth. These posters were reproduced in high resolution on foam core at 18×24 inches.

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Design

PRSSA Logo Redesign

PRSSA Logo Redesign

I collaborated with the Univeristy of Florida chapter of the Public Relations Student Society of America for a redesign of the chapter’s logo. While the type had to stick with the organization’s national standards, I tried to give it more UF flair.

The logo was created in Adobe Photoshop using Gator orange and blue. I also made a stock flier and letterhead that would be consistent with the new brand. This logo is more subdued and mature-looking than the original, with just a bit of movement from the background vector to make it a little more youthful.

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Multimedia

Multimedia

Videos

Florida Public Relations Association – Gainesville Chapter: Professional Development Seminar 2011 Promo Video

The Independent Florida Alligator: Red Hot Chili Pepper

The Independent Florida Alligator: Scooter crash on 13th Street

The Independent Florida Alligator: Slideshow: Zombies slay Humans

The Independent Florida Alligator: Student Government Spring 2010 Elections: Unite Party Platform

The Independent Florida Alligator: Student Government Spring 2010 Elections: Student Alliace Party Platform

INsite Magazine: Sweat Secrets: Fitness Tips

Classwork: Signing Gators Silent Banquet News Video (Opens at Youtube in new window.)

Classwork: Playing Cards: A video sequence (Opens at Youtube in new window.)

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